Content Marketing Services
Get a strategy to attract your ideal audience, combining SEO and storytelling to deliver content that ranks and converts.
Content Strategy & Planning
Before writing a single word, I like to understand your brand goals and who your target audience is. Then, we can create a roadmap together to align your content with the proper channels, formats, and touchpoints.
This includes:
- Audience personas & buyer journey mapping
- Content audits & opportunity gap analysis
- Editorial calendars & campaign planning
- Channel strategy definition
SEO Content Creation
Let’s work with your content and design it to increase visibility and generate consistent inbound traffic. From commercial pillar content to awareness informational content, I help you stand out in your market.
This covers:
- Keyword research & topic ideation
- SEO-optimized blog posts & landing pages
- Long-form, authority-building articles
- Cluster content for search engine dominance
Content Distribution & Promotion
Your best content needs to be seen; otherwise, it’s game over. Put your message in front of the right people on your website, across email, social, and strategic partner channels.
This covers:
- Email newsletters & automation
- Organic & paid social media content
- Influencer & community outreach
- Channel-specific distribution strategies
Lead Magnet & Conversion Content
One essential component in building content that captures leads is conversion-focused content. It nurtures them through your funnel and builds trust for your brand. Whether you’re growing your email list or generating booked calls, I’ve got you covered.
This may include:
- eBooks, guides, and scorecards
- Conversion-optimized landing pages
- Sales funnel content development
- Function tools pages
Content Analytics & Optimization
Performance is a crucial part of the process. Monitoring, analyzing, and optimizing your content is a continuous improvement process.
I will manage:
- Monthly content performance reports
- SEO rankings & engagement metrics
- A/B testing & CTA optimization
- Iterative content updates
Complete the Content Marketing Health Check to find out how your company’s strengths are positioned in these areas:
- Content Strategy and Planning
- SEO and Distribution
- Content Engagement and Performance
- Lead Generation and Conversion